Eab

Copywriter & Campaign Strategist

Challenge: Higher education marketing firm needing revitalized copy and more effective campaign language to improve client results.

Approach: Started with discovery to understand team workflows and client needs. Revamped copy standards, brainstormed high-impact ideas, and implemented actionable, engaging language across campaigns.

Results: Achieved 20% higher engagement rates and 5% above-average open rates, directly contributing to stronger client satisfaction and retention.

PEG Impact: Brought creative precision and strategic clarity that boosted campaign performance and team productivity.