Challenge: Early-stage grassroots advocacy platform struggling with low repeat usage. Clients often completed one action then disengaged, threatening renewals in year one.

Approach: Began with deep discovery calls to understand each client’s goals and stakeholder needs. Built tailored communication campaigns and education strategies using their CRM. Re-engaged dormant users while simultaneously supporting new customer acquisition through targeted demos.

Results: Delivered 264% growth in sales and renewals, achieving 60 out of 75 renewals in the first year. Transformed one-time users into long-term advocates through consistent education, strategic content, and trust-building.

PEG Impact: Created scalable retention playbooks that turned sporadic usage into sustained revenue and partnerships.